Meta Platforms Acquires AI Wearables Startup Limitless to Bolster Hardware Strategy

Meta Platforms, Inc. (META) shares rose 1.50% to $671.48 following the announcement of its acquisition of Limitless, an AI-wearables startup specializing in pendant-style devices that record and transcribe conversations. The MOVE underscores Meta's aggressive push into AI-driven consumer hardware, aligning with its broader vision for advanced wearable technology.

Limitless, founded by Dan Siroker, has developed a wearable AI assistant capable of capturing real-world interactions and generating searchable transcripts. The device, which clips onto clothing or a lanyard, pairs with a companion app, offering practical productivity features. Siroker emphasized the alignment with Meta's ambition to deliver 'personal superintelligence to everyone.'

Meta plans to integrate Limitless' technology into its next-generation AI-enabled wearables, supported by strategic talent acquisitions. While Limitless will cease sales to new customers, existing users will continue to receive support. Investors have responded positively, reflecting confidence in Meta's expanding hardware footprint.